If you are a Pastor of a Church ministry and you’re not taking advantage of Church ministry mobile marketing, you’re leaving a lot of Growth on the table. In this article you’ll learn where to start your text messaging campaign and I’ll give you a proven example of a successful mobile campaign. Why text messaging if you already have an email list? The average email is opened and read in 48 hours. Most email is never read at all. The average text message is read in 4 minutes! Something like 97% of all text messages are opened and read! This is INSTANT marketing.
To start, you’ve got to set up your text message marketing platform. We suggest using this Church Mobile Marketing platform. You can get a complete, soup to nuts mobile marketing platform for less than $100 a month. After you get this taken care of, you’ll have your own “keyword” and your own “short code” number. A keyword is simply a unique word you choose that you tell your members to text to your short code number. A short code number is the actual cell phone number people send the text message to. So for instance, say I owned a T-shirt business named Divine T's. For my keyword I would choose “divine"T's” and my short code number of the text message marketing platform I am using is “41242″. On all my marketing and advertising I would simply just tell my customers to text “divine T's” to the number “41242″. Thats it! When your members sends that text message they instantly receive your message and they are also automatically added to your mobile database and I can now text message them whenever I want. Here’s what a Church mobile marketing campaign will look like:
Lets pretend Thursday is your bible study day of the week and you are trying to change to Wednesday. How could we change this? Set up a text message marketing campaign for the Church!
On all your marketing and advertising materials, start telling all members of the church that if they text “Kingdom” to the number “41242″ they will get all church information,events and service time changes. Their mobile phone number will then automatically be added to your mobile phone number database.
After a couple weeks of marketing, advertising and building your text message list, you should have anywhere to a couple hundred to a thousand or more people on your list depending on how many church members you have.
Now here’s the beauty of your church mobile marketing. On your slow service time or day, Wednsday or Thursday you send out a text message promotion. Log into your control panel and schedule a text message to go out for the following week The message says: Hello members due to Thursdays being a busy day for most members we will be changing service day and time to Wednsday at 7pm please text "Kingdom" to "41242" to confirm this message and future messages.
Send that out to a mobile list of a couple hundred people and slow service day will suddenly become your busiest service day! Lines out the door. Especially if you make it a viral text message by adding the “Please forward this text to a friend” at the end of your message. If you would like your own church mobile marketing campaign set up and running in about a day, give us a call at 650-265-1193
If you want to get started please this link for more immediate information watch this video. http://live.yeptext.com/promocode/marcus1963
Thanks
Marcus Thurman
http://heavenlyvideo.com/
http://facebook.com/heavenlyvideo
mlthurman7@gmail.com
